CateringUp

It used to be that when clients called prospective caterers, they didn’t know anything about the offerings and it was the first contact with the company. With the ever-increasing accessibility of the Internet through both desktop and mobile devices, however, a majority of customers have already researched menus, viewed photos of the venue and even have an estimated cost for the event. “Because customers research online, it is crucial to have an online presence and message that is informational and easily accessible through mobile devices,” says Cary Bradley, CMP, CMM, senior director events-Americas, Hilton Worldwide (www.hilton.com). “Gone are the days [...]

When most people think about the catering industry they think about food, buffets, event planning, corporate luncheons, and not necessarily all the hard work involved behind the scenes to run a catering business – unless of course you’re in the catering business. With so many different processes to keep track of - from assigning drivers for delivery, to designing menus, and choosing product for each order – it can be an organizational nightmare for companies trying to do this without the help of catering ERP software. Even though ERP software and automation may not be terms usually associated with a [...]